Head of Commercial Partnerships

• Lead a high-performing partnerships team across strategy, sales and servicing
• Drive sustainable revenue growth through innovation and strategic leadership
• Represent one of the AFL’s most values-driven clubs, on and off the field

About the Role

Reporting to the Executive General Manager of Commercial and working as a key member of the Club’s Management Team, the Head of Commercial Partnerships leads the end-to-end partnerships function for Fremantle Football Club. This includes strategy, acquisition, servicing, and retention of commercial partners.

As a senior leader and brand custodian, you will help shape the Club’s commercial narrative and play a pivotal role in expanding Freo’s national and international commercial footprint. This role is critical to delivering long-term value for both the Club and its partners, ensuring alignment with our brand, values and business strategy.

The scope of the role will include:

• Develop and implement a partnerships strategy aligned with growth and revenue targets
• Lead acquisition of new commercial partnerships and advertisers, from pitch to close
• Relationship management across all sponsors, advertisers and agency partners
• Guide and support delivery of best-in-class servicing for all AFL and AFLW partners
• Oversee development of innovative, insight-driven sponsorship solutions
• Coach and manage a high-performing commercial team
• Monitor commercial performance including P&L, pricing, and reporting
• Lead with empathy and inclusion, creating an environment where innovation, ownership and belonging thrive

This is a full-time, permanent opportunity. During the AFL and AFLW seasons, working hours will include weekends, with weekday Rostered Days Off (RDOs) provided as applicable.

What you will bring

We are seeking a candidate who brings:

• Tertiary qualifications in business, marketing, commerce or a related discipline
• 10+ years of commercial experience, with a track record of revenue growth and team leadership
• Expertise in sponsorship acquisition, servicing, and stakeholder engagement
• Strategic mindset with strong commercial acumen and negotiation skills
• Experience in leading high-performing teams in sport, media, agency or brand environments
• Current or willingness to obtain a National Police Clearance and Working with Children Check

What we offer

Joining Fremantle Football Club means more than just a job; it means being part of a Club that values its people and strives for excellence. Some of the perks you'll enjoy include:

• Competitive base salary
• Free car parking
• Season passes
• All of Club bonus scheme
• 6 months paid parental leave after 12 months of service
• Flexible working including hybrid working options
• Service recognition awards
• Partner discounts, and more!
• The opportunity to shape the future of partnerships in a Club driven by purpose, innovation and legacy-building
• Be part of a club experiencing strong momentum, recently recognised as WA Business Awards Employer of the Year 2024

Who we are

The Fremantle Football Club, known as the "Freo Dockers," competes in both the men's and women's Australian Football League (AFL). Recently honoured as WA Business Awards Employer of the Year 2024, we are proud to be a values-driven organisation committed to enriching our community and making the Freo family proud.

We are more than a football club – we are a force for good. Through our Purple Hands Foundation and community programs, our impact extends well beyond the game. Upholding our core values, known as Anchors – Club First, Authentic, Heart, Connection and Best Self – we aim to foster belonging, pride, and high performance across everything we do.

What’s next

Applications will be open for 1 month, and shortlisting will commence within 2 weeks. To apply, please submit your application online at SEEK. We will contact candidates of initial interest for further discussions, ensuring confidentiality and providing timely feedback.

We are fortunate to receive strong interest in our roles and appreciate your understanding that we may not be able to respond to all enquiries directly. We encourage all candidates to apply online so they can be considered as part of the formal longlisting and shortlisting process.

If you have any support or access requirements, we encourage you to advise us at time of application.

Our Commitment

At the Fremantle Football Club, we celebrate diversity and foster an inclusive workplace where everyone has an equal opportunity to succeed. We welcome and encourage applicants from all backgrounds, regardless of abilities, sexual orientation, ethnicity, faith or gender.

Unsolicited applications from recruitment agencies will not be accepted.