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Digital Strategist

at The Taboo Group (view profile)
Location Melbourne, Australia
Date Posted August 21, 2017
Category Social Media
Job Type Full-time

Description

WHO WE ARE

Welcome to Taboo –  an advertising agency for a world that hates advertising. We’re a team of thinkers, makers and entrepreneurs, born on the streets over 17 years ago. We work from an understanding that people today are literate, socially-connected and come equipped with an immaculate bullshit detector. Which, sadly, has led to the end of the gloriously convenient age where customers were happy to take a brand at its word. We’ve made it our business to understand the invisible lines between interesting and self-interested. And because of this, we’re specialists in earning attention through creating ideas that people actually want to be a part of.

WHAT WE DO

Customer connection is a fluid concept. Because of this, we’re setting the course on a daily basis, exploring new ideas and ways to connect these with our audiences. This means our capabilities have to continually evolve. Today, they include:

Brand Strategy ● Concept Development ● Copywriting & Design ● Brand Creation & Development ● Content Creation ● Social Media Management ● Influencer Strategy & Engagement ● Brand Experiences ● Event Production ● Brand Collaboration ● Product Seeding

THE ROLE

We are on the hunt for a passionate, digitally-obsessed strategist to help us produce truly progressive creative ideas. Are you a unicorn who can help drive the digital & social strategy on brands like Nike, Haagen-Dazs, NAB, TAC, Stella Artois and Mecca? The person that gets the gig will be well-versed in digital strategy, specifically:

  • Knows what's happening next in the worlds of arts, music, fashion and tech
  • Can analyse consumer, brand and market data to support the preparation of brand strategies and insightful creative briefs
  • Can work collaboratively with clients and creative teams to develop and execute strategies that drive business objectives
  • Knows how to oversee the smooth operation of multiple social media accounts

VETTING QUESTIONS:

  1. What brands are winning online right now and Why?
  2. What is the most interesting social media account you follow and why?
  3. Other than digital strategy, what is your great love in the world?
  4. Can you get through a meeting without using the word ‘leverage’?
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