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Digital Marketing Manager

at Good Drinks Australia (view profile)
Location Fremantle, WA, Australia
Date Posted September 15, 2022
Category Digital
Job Type Full-time

Description

About Us

Good Drinks Australia is one of the country's largest independent brewers. Home to several leading beer and drink brands, the Good Drinks family includes Gage Roads Brew Co, Matso's Broome Brewery, Atomic, Alby, Hello Sunshine, Miller, Coors, Magners and San Miguel.

It all started in 2005 with Gage Roads, which has grown to become one of Australia's largest craft brewers. Named after the strip of ocean separating the port city of Fremantle and Rottnest Island off WA's coast, we saw a lot of ourselves in this spot. So we decided to name our brewery after it. In 2018, we purchased Matso's Broome Brewery and launched our West Australian contemporary lager brand Alby.

Most recently we brought to life our newest brand, Atomic with a venue in Sydney. With these new brands in the stable, we created Good Drinks, to represent our independent Australian drinks company and our family of brands. Now you'll find our growing portfolio of award-winning drinks in quality liquor stores, bars & restaurants across the country.

 

About the gig

Thirsty for a new opportunity? If so, this gig ticks the box in more ways than one!

We‘re looking for a WA based results driven digital marketing professional to lead and shape the digital and social media presence of several of our key brands. From developing our social strategy, creating campaigns, managing ads and optimising our digital comms plans, you’ll be working directly with our marketing leaders with the autonomy to make things happen.

As well as socials, we’re looking for a gun SME to take our digital marketing to the next level. We want to turbocharge and optimise our plans, to reach our audience more effectively.

We’re looking for someone truly special for this gig – someone who has an understanding of strategy, but also the creative flair to bring their vision to life. A lot happens day to day in our business, so we would love to find a keen content creator with who is handy with a camera, and with a love for video production. You’ll take our audience behind the scenes of our brewery, while bringing our personality to life through content, supported by external content producers.

 

Key responsibilities

  • Develop Digital Marketing Strategy for multiple brands
  • Develop social media strategies growing reach and engagement
  • Plan, develop, publish and optimise social media presence for multiple brands
  • Manage ad spend to budget
  • Build and execute compelling email marketing campaigns
  • KPI reporting and stakeholder engagement
  • Create content for social media channels, with a focus on video production
  • Recommend and drive new initiatives that drive our brands forward and help us maintain a competitive edge
  • Ability to travel for regular interstate trips

 

Skills and experience

  • Skilled digital marketer with experience driving and implementing digital strategy for consumer facing brands
  • Proven track record managing and growing social media accounts across organic and paid
  • Proven success with executing paid campaigns, reaching key KPIs
  • Strong multi-tasker with demonstrated ability to manage and grow multiple brands’ digital presence concurrently, with unique strategies and tone of voice
  • Highly organised, collaborative, proactive, innovative, mover & shaker
  • Ability to create epic content, with a focus on video desired
  • Solid copywriting skills desired
  • Experience using creative software desired not essential

Benefits and perks

  • Joining a dynamic & rapidly growing business & entrepreneurial team.
  • Lots of fun and creativity.
  • Plenty of beer to share with your mates.
  • A role in an industry that will truly make your friends and family jealous.

 

Keen? Please apply here

https://www.seek.com.au/job/58396411

 

 

 

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