Fenton Stephens is a leading, independent advertising agency based in Melbourne.

STAY REAL
It’s both a philosophy and a descriptor of our business.

In a philosophical sense, we choose to recognise the growing intolerance of advertising claims that are based on exaggerations and deception, which are in the end and sadly, associations of our industry.We believe that the days of the Unique Selling Proposition, which came to mean any proposition so long as it is unique, are well and truly dead and correspondingly, the days of truth – staying real – is a powerful and valid discipline for creative strategy. A brand is a promise kept. Our task is to find the truth and express it creatively. It’s no more difficult or challenging as that.

And as a descriptor of our business, ‘Stay real’ is a just-as-powerful discipline.
Fenton Stephens started off life with an orientation around real products that do things (like trucks and workwear) where the consumer’s lie detector is very much alive and living. Dealing with what’s real about a brand is in our own DNA. And that approach to brand strategy naturally extends through to our own. Our culture is about being straight up and down. What you see is what you get.
STAY REAL is our orientation. It’s what distinguishes us.

Fenton Stephens commenced business in 2005. We have 30 highly skilled staff and clients with whom we enjoy mutually interdependent and enjoyable relationships with.